Why Instagram is Essential for your Business?
Explore the importance of online branding at ease.
Instagram is the go-to platform for everyone to post and share their passion. It is all about expressing ourselves and showcasing our lifestyle. It has grown to be a major part of human life.
Features like the post, reels, IG videos, temporary stories for 24 hrs, live sessions, and even shop on Instagram have made it the perfect tool for establishing your brand. With the addition of the shopping feature, some brands have seen a whopping 1,416 percent increase in traffic and others a nearly 20 percent increase in revenue.
The best part is that getting started with Instagram is free and you can establish your brand significantly without a dime. All it requires is consistency and dedication. Instagram has become a powerful marketing tool to boost brand awareness, traffic, and even revenue. If you haven’t jumped on the bandwagon, you are doing great harm to your business.
If you still need convincing to join, then check out these 9 reasons Why Instagram is essential for your Business?
Wider Audience:
Instagram has over 1 billion users. Out of these millions of users, over 500 million people are using this platform on daily basis. With that many eyeballs, there is no limit to the reach of your business. All it requires is a well-planned strategy and consistency.
As per Statistics(2021):
Perfect for any Business:
With all this wider range of audiences, Instagram is the perfect place for any business. A single platform for reaching out to a wide variety of users. Of course, your business is not going to skyrocket in a single night. But if you want to get your organization on the map, Instagram can help you.
Shop on Instagram:
With the addition of Instagram’s new feature to enable on-platform e-commerce. Your business can make money directly from Instagram. It allows users to discover your products and shop directly through Instagram.
Another useful feature is the shoppable post. This allows businesses to add tags to their product post. The user can just tap on the tag to view the product description, price, and the option to shop now which will lead them to your online store.
Makes your Business more Relatable:
Instagram helps you to connect with your customers like never before. Here you can make your business more relatable to your customer rather than being a faceless organization. This helps you to build trust and credibility with followers. Videos of “how your products are being made” or “behind the scenes of your business”, interactive stories, posts with CTA, and Q&A sessions with your followers make take your business more relatable.
If someone is following you on Instagram, they are either interested in your lifestyle or brand culture. You need to showcase your product in such a way, that relates to your follower’s life. It has to make a clear impression on how the product can be used. Once they can picture themselves with the product, then it’s all a matter of how easy is to buy the product. The easier it is, the more likely they are going to buy it.
Collaboration and Partner Influencers:
With the option to collaborate and partner with an influencer, your business can reach any corner of the world. Collaborating with similar businesses is a great way to grow. This helps you to build trust and also opens up a new range of audiences for your brand.
Once, you have started expanding your business to a new region. Partnering with influencers is one of the best marketing strategies to gain local customers. This helps you to converts leads into sales. Influencers showcasing your products as part of their lifestyle will help potential customers to picture themselves with the product. This helps customers to decide whether they are interested in the product or not and get the point of purchase without even leaving the app.
Effectively Engage with Customers:
What is better than the chance to engage with your potential customer on daily basis?
People like to be aware of their options, especially when they like something. Instagram can help you with this. It provides options like interactive stories and having CTA’s on posts and stories. This helps businesses to keep their followers engaged. It is a platform for people to like, comment, and share their favorite posts. The more likes, comments, and share you get, the more visible your business becomes.
Competitor Research:
To be successful in business is it mandatory to be aware of what our competitors are doing. Instagram helps you to keep a tab on your competitor. This helps you to plan a better strategy for sustaining in this competitive world. Always, be one step ahead of your competitor using Instagram insights.
Instagram Ads:
With Instagram ads, you can reach new customers. It helps you to expand your brand with customizable and traceable ads. You can even target potential customers based on demographics. These ads can also help us to increase traffic to your websites. It also provides valuable user data to improve your social media marketing.
Instagram Insights:
Instagram can provide you very useful insights about your potential customers. We can collect valuable data about your followers and content performance. You can use these insights to improve your social media marketing campaigns. Instagram Analytics provides information like:
- Age, gender, and location of your followers.
- Best time to post your content.
- Demographic data can be useful when you want to expand your brand to new regions.
- Post-performance.
- Potential customers, engagements, etc.
This helps your social media marketing team to come up with a better strategy.
Whether you need to establish your brand, increase engagement, drive traffic or increase revenue. Instagram got you covered. More people are adapting to Instagram than ever before. If you are ignoring this, you are missing out on a powerful marketing tool for your business.
